Agora – The Centre of the Book Fair

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The Agora is the largest and most centrally located space at the Frankfurt Book Fair for presenting your company or product. It is the large outdoor space where all paths converge on the exhibition grounds. It’s also the perfect place to reach a huge audience and features a range of options for generating attention – from hosting an event, to displaying your company in one of our unique advertising.

Area rental

There is a lot happening on the Agora. Show your colours with an individual advertisement and presentation format - whether with an event truck, inflatbles, huge posters. You can't get more attention than here.

Agora stages:
Event-Truck, YOGI TEA® Lesezelt and Frankfurt Pavilion


Open Stage 2017 63880

THE stage for a diverse array of acts: music, art, comics, poetry slams. Here performance knows no boundaries – the stage with an open-air flair and high-quality technology guarantees to draw a lot of attention at the Agora.

YOGI TEA® Lesezelt (Reading Marquee)

Lesezelt 2016 61858

Readings, author talks, and award ceremonies will take place on this large literary stage at the Book Fair. The special flair of the historic mirror tent and the tea service with Yogi Tea invites visitors to stay and relax. The venue has room for up to 300 people, with seating niches around the perimeter and chairs in front of the stage. Organisers are provided a niche during their event. Another attraction: At the end of your event you can also reserve the signing tent in the middle of the Agora for your author.

Stage: 16sqm
Capacity: Maximum five speakers, approx. 200 chairs, 100 niche seating

Frankfurt Pavilion

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Frankfurter Buchmesse has a new landmark: the approximately 450 sqm Frankfurt Pavilion, which will act as the main representative stage of the fair. Trade visitor days will focus on book presentations, press conferences, award ceremonies as well as round-table discussions on industry topics and conferences with an international focus. On the weekend, authors can introduce themselves to a wide audience, and on Sunday we are planning a family day.

The curated programme will be put together in cooperation with exhibitors and partners. Renting opportunities are available with certain limitations. We look forward to your recommendations! It cannot be reserved directly, as the programme is being curated.

Additional information: Kirsti Pärssinen,

Fair party or corporate event

Agora venues at the centre of the fair – for your evening events as well A special atmosphere and short distances: Hire the Open Stage or “Lesezelt” (Reading Tent) for your private functions in the evening after the fair closes for the day. These venues are also available for events that last into the night (unlike the halls, which close at 8:00 p.m.). The available technical equipment is at your disposal, of course, and may, if necessary, be supplemented. You may organise catering yourself – or contact us. We’ll take care of every aspect of your event to ensure a successful evening.

Branding and promotion

BRANDING: Your extra-large logo in the spotlight
As a partner of our "Lesezelt" (Reading Tent) and "Book Signings" or of the "Book Signing Tent" and "Giant Seating Circle" on the Agora Piazza, you can really call attention to yourself and your logo.

PROMOTION: Bring your message to the people
The Agora offers you options that would not otherwise be possible in the exhibition halls. In this open space and on the paths to each hall, your promotional team has direct access to a stream of attendees.

Your advantages - your audience

Your advantages

  • High visibility, easy to reach and directly accessible to the general public
  • Views onto the Agora from above from inside the fair hallways and terraces as well
  • Lighting technology to illuminate evening events

Your audience

  • Trade visitors (Wed, Thu): Trade visitors from the entire industry all in one place: an opportunity for intense contact/consultation, etc.
  • On the Friday of the fair and general public days (Sat, Sun): general audience; very high visitor numbers
  • At the weekend: colourful hustle and bustle thanks to numerous cosplayers

Our Agora offers in pictures:

YOGI TEA® Lesezelt

Space rental

Fair party or corporate event

Branding and promotion

Any questions?

+49 (0) 69 2102-0


Slots at the Agora stages: Prices and services

All slot prices include:

  • A professional event space put at your disposal
  • Technical equipment and support
  • Possibility of presenting your products
  • Possibility of selling books (at the fixed retail price) during your event
  • Announcement of your event on the weekly events programme board by the stage
  • Inclusion in the events calendar
  • Support from qualified personnel